CASE STUDY

How HockeyStack Stays Immigrant-First as It Scales

HockeyStack replaced a manual immigration process with Alma, reducing legal costs by 60% and giving employees direct access to their attorneys.

Video thumbnail
60%
Reduction in legal costs
Same day
Response time from the Alma team
Direct access
Employees work directly with their attorneys

Before: An immigrant-first team outgrowing an email-based law firm

HockeyStack is a YC-backed marketing attribution platform that has raised over $50M from investors including Bessemer Venture Partners and Quantum Light.

As the team grew, managing immigration became an unnecessary operational burden. With their previous law firm, every case ran through email, and Alvin and Russel ended up relaying information between employees and lawyers and addressing concerns after issues had already surfaced.

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"Everything was via email. With more than a third of our team foreign-born, it was a logistical nightmare."
— Russel Dulay, Former Head of Finance & Operations

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HockeyStack needed a partner that could move at the pace of a technology company and support employees through every step of the immigration process.

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After: A partner that moves at the speed of a tech company

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Since partnering with Alma, HockeyStack has made immigration easier to manage. Employees now communicate directly with their attorneys, so the HockeyStack team no longer has to coordinate every interaction.

For Alvin, having a partner that understands the pace and working style of a technology company has made a meaningful difference. Communication feels more natural, the team gets the support it needs without unnecessary delays, and everyone has greater peace of mind.

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"Alma understands what it's like to be a tech company. You get onboarded and immediately you feel like you're on the same page."
—
Alvin Mak, Strategy & Finance Lead at HockeyStack

Before Alma

  • High legal costs for a slow, manual process
  • Long email threads and repeated back-and-forth
  • Operations team caught between employees and lawyers
  • Reactive communication that left employees unsure of their status
  • Stress and uncertainty for employees and the ops team

With Alma

  • 60% lower legal costs
  • Direct, responsive communication with attorneys
  • Less coordination for the operations team and more direct support for employees
  • Clearer communication and direct access to attorneys
  • Peace of mind on both sides of the process

Results with Alma

HockeyStack reduced legal costs by 60% while making immigration easier to manage across the team. Employees get answers directly from their attorneys, and the operations team has a partner they trust to keep things moving.

The impact goes beyond operational efficiency. As HockeyStack continues to scale, Alma helps the company stay true to its immigrant-first approach without adding unnecessary complexity to the hiring process.

With immigration handled, HockeyStack can keep hiring the best people for every role, wherever they're from.

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"If I could recommend just one company for operators to include in their people stack, it would be Alma."
— Russel Dulay, Former Head of Finance & Operations
Author

Alma Team

Date Published
October 15, 2026
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